SEO also is known as Search Engine Optimization aims to certainly make your page appear in the top listings of the results of search engines. To do this, SEOs backlinks erhalten for obvious reasons. The optimizing process is not only performed once and for all but must be maintained, tuned, continuously experimented, and monitored. This article contains 4 steps that will guide you with the method for search engine optimization.
1st Step –Analyzing the Target Market
Analyzing the Website – This is the analysis of keywords, observable texts, and codes to identify which ranking your website falls into the search engines. One example is identifying the number of codes you contain on the page when compared to the text.
Analyzing the Competition – This is analyzing the keywords contained by the current search engine results of websites that are competitive to identify a more useful method in being at the top. You may choose the top 5 search results from Google to start the process. It’s better to expand.
Nominating the Initial Keyword – Creating a priority list of commonly searched terminologies that involve both your customer and business. You better give queries to your customers when it comes to this.
2nd Step – Developing and Researching Keywords
Analyzing the Keyword – After nominating, identify useful keywords or phrases. You should give priority to the keywords, plurals and singulars, and most of all, misspellings because Internet users tend to incorrectly spell some keywords.
Assessing the Baseline Ranking – Monitor your ranking every month to identify if your search engine ranking is improving. You may use just a simple Microsoft Excel spreadsheet to list out the results of the monthly monitoring of your ranking.
Goals and Objectives – Have a clear definition of your objective. You could choose to improve the number of website traffic from 200 visitors each day to 400 users for the next month. As long as you have a goal, you would be motivated to improving your SEO.
3rd Step: Optimizing and Submitting the Content
Page Title Creation – Create titles based on your keyword to help in improving results.
Meta Tags Creation– This functions as an influencer for clickable elements but is not directly effective in improving your rankings since Google no longer uses keyword tags unlike before.
Integrated Phrases– Incorporating chosen keywords in your website’s captions and definitions. The better technique is by using the keywords naturally.
Developing Sitemaps for Bing and Google– Create easy listing ways for search engines. Make both HTML and XML versions to be submitted using Bing and Google Webmaster tools.
Website submission to Directories– Make web pages create links that redirect back to your site in a natural way. You may submit your link to Yahoo!, Business.com and DMOZ.
4th Step: Measuring and Testing Constantly
Measuring and Testing – Assess your ranking in web search engines as well as the traffic to identify how effective your process is. You may also experiment on the change results, and you may record it in a Microsoft Excel sheet, or anything alike.
Maintaining – You may also continuously add innovation of the keywords to continuously enhance your listings in the search results. Some use blogs to improve the results.
Now that you know the 4 basic steps that you must do in SEO, just be sure to keep your fire up to achieve the top listing in the results. Always remember that gold isn’t mined overnight.