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Noticias: Internet se sitúa a la cabeza del crecimiento publicitario en España Enviado el Viernes, 29 octubre a las 02:10:19 por computerfacil Supera en un 10,5% a los medios considerados tradicionales para anunciar. La publicidad "online" aumentó en España un 33,5% en los primeros seis meses de 2004 con respecto al mismo periodo de 2003, situándose a la cabeza de la inversión publicitaria al alcanzar los 43,2 millones de euros, según un estudio de PriceWaterhouseCoopers y el Interactive Advertising Bureau Spain. En concreto, durante los primeros seis meses del año, Internet superó en un 10,5% a los medios considerados tradicionales para anunciar. Este fuerte crecimiento se debe, según los autores del estudio, al aumento de la inversión que han hecho en este soporte anunciantes considerados habituales, que suponen ya cerca del 52% de la inversión total en el medio, y que comparado con el año pasado ha crecido un 36%. También contribuyó al crecimiento de la publicidad "online" los anuncios basados en buscadores, una tendencia que se comparte con los mercados norteamericano y británico. Cabe destacar además que el sector financiero representa el 15% del total invertido en publicidad en el primer semestre, mientras que el de automoción representa el 10% y el turí­stico, el 6%. Por último, el estudio indica que los formatos integrados en las web (banners, botones, rascacielos, etc.) continúan siendo los que más ingresos reportan, un 44% de la inversión total. No obstante, lo que más ha crecido con respecto al año pasado es el enlace patrocinado y la publicidad en buscadores.     Enlaces Relacionados · Más Acerca de Internet · Noticias de computerfacil Noticia más leída sobre Internet: Castilla y León tendrá banda ancha global en 2007   Votos del Artículo Puntuación Promedio: 5 votos: 1 Por favor tómate un segundo y vota por este artículo:   Opciones   Versión Imprimible   Enviar a un Amigo Los comentarios son propiedad de quien los envió. No somos responsables por su contenido. 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