Noticias: La prensa lucha contra Internet por los anuncios clasificados
Enviado el Martes, 22 marzo a las 00:00:00 por computerfacil
Hasta no hace mucho tiempo, la sección de anuncios clasificados de los periódicos era el mejor lugar para vender un coche, alquilar un apartamento o anunciar una oferta de trabajo. Ahora Internet...
está atacando a este lucrativo negocio, informó Reuters.
Domingo, 20 marzo 2005
IBLNEWS, AGENCIAS
Las empresas editoras de periódicos que en su día disfrutaron de un monopolio virtual del mercado de los anuncios clasificados se están enfrentando a un aumento de la competencia, incluyendo de sitios web como eBay, por este rico pedazo de la tarta.
Los expertos se preguntan si los anuncios gratuitos online y las innovaciones que permiten a los vendedores ofrecer sus productos a una amplia audiencia a través de Internet aumentarán las posibilidades de negocios para todos o tendrán dolorosas consecuencias.
EBay, más conocido por su página de subastas, ha invertido más de 850 millones de dólares en comprar tres compañías online de anuncios clasificados en los Estados Unidos y el extranjero.
Además, recientemente eBay lanzó una página web de anuncios clasificados en siete mercados internacionales, incluyendo Alemania, China y Japón. Acciones como estas están afectando a los periódicos, muchos de los cuales se defendieron con la creación de versiones online de sus publicaciones - completadas con los clasificados.
"Es la libre competencia", dijo Peter Zollman, fundador principal de la empresa consultora Classified Intelligence. "Creo que la amenaza (para los periódicos) es muy real debido a que los anuncios clasificados son muy lucrativos".
El mercado de la prensa cae vertiginosamente debido al aumento de la competencia, incluyendo páginas web y buscadores online, así como la radio y la televisión y proveedores de páginas amarillas, dijo Zollman.
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We were young and our happiness dazzled us with its strength. But there was
also a terrible betrayal that lay within me like a Merle Haggard song at a
French restaurant. [...]
I could not tell the girl about the woman of the tollway, of her milk
white BMW and her Jordache smile. There had been a fight. I had punched her
boyfriend, who fought the mechanical bulls. Everyone told him, "You ride the
bull, senor. You do not fight it." But he was lean and tough like a bad
rib-eye and he fought the bull. And then he fought me. And when we finished
there were no winners, just men doing what men must do. [...]
"Stop the car," the girl said.
There was a look of terrible sadness in her eyes. She knew about the
woman of the tollway. I knew not how. I started to speak, but she raised an
arm and spoke with a quiet and peace I will never forget.
"I do not ask for whom's the tollway belle," she said, "the tollway
belle's for thee."
The next morning our youth was a memory, and our happiness was a lie.
Life is like a bad margarita with good tequila, I thought as I poured whiskey
onto my granola and faced a new day.
-- Peter Applebome, International Imitation Hemingway
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